USC'S PREMIER MARKETING ORGANIZATION
American Marketing Association (AMA) at USC is a collegiate chapter of one of the largest marketing associations in the world. The organization provides a resource for networking and academic development for undergraduate students who are interested in the field of marketing and aims to bring national AMA resources to USC students, which include training workshops, professional speaker events, company tours, service and networking events, and consulting projects.
A group of highly driven AMA members work directly with businesses in order to improve brands and recommend a path forward to success. In the process, members come across numerous opportunities for professional development.
Case Competitions Team
The AMA Collegiate Case Competition is a year-long, nationally recognized event that brings together top marketing students to work on a business challenge submitted by a sponsoring organization.