ABOUT US
A NON-PROFIT MARKETING AGENCY
American Marketing Association (AMA) at USC is a collegiate chapter of one of the largest marketing associations in the world. USC AMA provides networking and academic development for undergraduate students interested in the field of marketing through internship experiences, hands-on industry training, specialized workshops, professional speaker events, company tours, service and networking events, and consulting projects. Through these initiatives, we give students an insight into the growing technological world and connect professionals with eager students.
OUR CLIENTS
BRANDS WE'VE PREVIOUSLY WORKED WITH
OUR TEAMS
THERE'S A PLACE FOR EVERYONE AT AMA
AMA's Marketing Team promotes the AMA brand around campus and across a variety of digital platforms. While working in a highly collaborative setting, Marketing Team members will have the opportunity to hone their social media marketing, graphic design, and web development skills as well as partnering with advertising and marketing agencies to gain hands-on training. The Marketing team works closely with the Consulting Team to elevate Los Angeles-based brands through thoughtful strategy.
The goal of AMA's Professional Development team is to connect our members with industry professionals and expertise by planning professional workshops and activities during our General Meetings. Aside from traditional workshops and guest speaker panels, we constantly seek innovative ways to provide our members with enriching experiences to help develop their professional skill set.
The AMA Consulting team works directly with clients in the process of deriving effective and applicable marketing strategies. With the AMA consulting team, members will develop important critical thinking and information synthesis skills related to the field of marketing, as well as experience working in a group environment.
AMA's Marketing Team promotes the AMA brand around campus and across a variety of digital platforms. While working in a highly collaborative setting, Marketing Team members will have the opportunity to hone their social media marketing, graphic design, and web development skills as well as partnering with advertising and marketing agencies to gain hands-on training. The Marketing team works closely with the Consulting Team to elevate Los Angeles-based brands through thoughtful strategy.
AMA's Public Relations team is responsible for all of USC AMA's external relations. While working in a highly collaborative and friendly environment, team members will find sponsorships and guest speakers, maintain relationships with sponsors, and work with AMAs nationwide. Throughout the semester, AMA PR team's members will hone their communication skills and expand their professional networks.
In AMA's Case Competitions team, small groups are given hypothetical and real life business scenarios; once understanding the inherent issues from specific cases, teams work to conduct extensive market analysis to drive tangible recommendations. Teams then create in-depth pitch decks to compete in national and international competitions. Throughout the process, members foster stronger research, communication, presentation, and marketing skills.
AMA's Social Planning team organizes events for the club to create unity and camaraderie across all the teams within AMA. Members of the Social Planning team gain skills in logistics, event planning, and budgeting through their commitment to being meticulous in their organization of club socials.”
General members participate in a weekly assembly of all AMA members where they partake in marketing and consulting development workshops, speaker events, and social activities! General Members may attend Consulting, Marketing, and Case Competitions meetings to gain insights into the professional work each team has undertaken.