Current Trends in Marketing
Have you ever had a question post business hours or a question that doesn’t require you to stay on call for 20 minutes to receive a one word answer? Only about 38% of consumers prefer humans to chatbots. Chatbots are much easier to communicate through and receive fast answers to simple questions. The 24 hour service is an appealing factor for any website as it makes customer service quicker and aids to a seamless experience.
Influencer Marketing and Live streams
The past few years has seen a surge in influencer marketing. 2020-2021 only finds new ways to elevate influencer marketing with an addition of live streams. The pandemic and lockdowns pushed influencers and brands to find creative ways to keep consumers engaged. Live views on Facebook and Instagram increased by 50% and 70% respectively.
Hyper Local Marketing
A great addition to customer experience is local marketing and personalization. Using geolocation allows customers to find exactly what they’re looking for but in convenient proximity to where they are. Not only does it reduce the marketing budget but also increases the possibility of a sale.
Social Messaging Apps
Ever left a bunch of clothes in your cart only to receive a prompt message on Facebook Messenger convincing you to buy it? 66% of consumers felt more confident about their purchase when their preferred brand connected with them through a messaging app to provide specific details about products. WhatsApp and Facebook Messenger for businesses dominate the industry and have made customer experiences much better.
You see a really cool product but don’t know what it is or where to buy it online. This is where visual search comes in. Google, Pinterest Lens, Google lens, CamFind, Bing there’s numerous different ways to conduct visual search and find exactly what you’re looking for. All you need to do is point your camera and let it scan the product. 62% of the Gen Z population and Millennials prefer visual search to other search methods.
Let us know in the comments about other trends that will dominate 2021!